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Doing more with less

What does downshifting mean? Is it possible to everyone? If so, how? If not, why?
How do we downshift?
How to help others to downshift?
What does a downshifter look like?
Why do we downshift?
What is a downshifter?
What does mean slow money, slow living, slow food, slow travel, slow cities, slow schools?

Best regards Maarit