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Luke Underwood's massive collection of 7,000 promotional items is believed to be the largest of its kind in the UK and attracted bidders from all over the world. The rare Mcmemorabilia featured the only known complete set of the 101 Dalmations in their original bags, as well as hundreds of Happy Meal boxes, toys and posters. The 11-year-old is now $10,000 richer after his set of memorabilia recently went under the hammer.