1) Levi Strauss
2) Actors Marlon Brando and James Dean made blue jeans fashionable by wearing them in movies, and jeans became part of the image of teenage rebelliousness.
3) In the 1960s and 1970s as Levi's became a fundamental part of the youth culture focused on civil rights and antiwar protests.
4) Trainers, tracksuits, T-shirts...
5) In the 1990's, a Nike's comercial spot joined some NBA players that did a funny play. They were a police department that fight against bored play.
6) Rayban sunglasses company were founded established in 1937 by Bausch & Lomb company.