Loeb Strauss, after Levi, his friends call him Levi, was the founder of Levi Strauss & CO.
Firts john Waine and Gary Cooper. After other actors and singers like James Dean, Marlon Brando, Elvis Presley or Marilyn Monroe.
In 1950 the young people began to wear jeans as a protest. Bad Boys. Rebeld without a cause?
In the first time. denim was coloured with brown until the Genoeses coloured them with Indigo from Java and India, blue colour less expensive than brown.
Today the manufacturers use a quimical product.
Nike send sports shoes, sport T-shirts, bags, balls, sunglasses, gloves, sport tops...
Nike's Fun Police is the name of the group of the famous NBA basketball players who made a serie of comercial spots.
The Rayban Sunglasses Company started as a Baush & Lomb and USA Air Forces to protect the pilotes in the air. In 1937.