BRAND NAMES. UNIT 3
Posted: Fri Jun 06, 2008 6:35 pm• who started the Levi Strauss Company?
Levi Strauss & Co was founded in 1853 by Bavarian immigrant Levi Strauss
• which actors influenced the image of jeans, and why?
James Dean's popularity makes him a sought-after icon in the worlds of advertising and marketing. Whether his image is used to promote a line of jeans or line of cars, he makes an impact with consumers around the world.
• any other interesting facts about the history of jeans
The term "Levi's," though, was not the company's--it originated with the public, just as the public invented the term "coke" for Coca-Cola.
• what kinds of sportswear does Nike produce?
Nike produces footwear, apparel, equipement and accessoris for all kind of sport.
• what are Nike's Fun Police?
Spot of Nike's "Fun Police" campaign, a creative effort stocked with upwards of eight Nike-shod stars
• when was the Rayban sunglasses company started?
Ray-Bans were initially created in 1937 after lieutenant John MacCready had returned from a ballon flying adventure in 1920. He complained that the sun had done permanent damage to his eyes. He contacted Bausch & Lomb asking them to create a type of sunglasses that would not only provide superb protection, but also look elegant. On May 7, 1937, Bausch & Lomb officially took out the patent.
Levi Strauss & Co was founded in 1853 by Bavarian immigrant Levi Strauss
• which actors influenced the image of jeans, and why?
James Dean's popularity makes him a sought-after icon in the worlds of advertising and marketing. Whether his image is used to promote a line of jeans or line of cars, he makes an impact with consumers around the world.
• any other interesting facts about the history of jeans
The term "Levi's," though, was not the company's--it originated with the public, just as the public invented the term "coke" for Coca-Cola.
• what kinds of sportswear does Nike produce?
Nike produces footwear, apparel, equipement and accessoris for all kind of sport.
• what are Nike's Fun Police?
Spot of Nike's "Fun Police" campaign, a creative effort stocked with upwards of eight Nike-shod stars
• when was the Rayban sunglasses company started?
Ray-Bans were initially created in 1937 after lieutenant John MacCready had returned from a ballon flying adventure in 1920. He complained that the sun had done permanent damage to his eyes. He contacted Bausch & Lomb asking them to create a type of sunglasses that would not only provide superb protection, but also look elegant. On May 7, 1937, Bausch & Lomb officially took out the patent.