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Brand names

PostPosted: Sun Apr 29, 2007 1:10 pm
by Kristina
1. Who started the levi strauss company?
Levi Strauss was the creator of the first company to manufacture blue jeans.

2. Which actors influenced the image of jeans, and why?
During 1950s actors Marlon Brando and James Dean made blue jeans fashionable by wearing them in movies, and jeans became part of the image of teenage rebelliousness.

3. Any other interesting facts about the history of jeans?
In the 1930's jeans took on a new role in society and popular culture; Hollywood was emerging, and Westerns was the big genre of the time. Cowboys were very popular around the nation and they were often depicted in movies wearing jeans. This boosted the popularity of jeans amongst young and middle-aged men. For the first time, jeans gained cult status through their association with pop idols. A decade later, war broke out and, eventually, World War II engulfed the USA. Soldiers were the new national heroes, idols and role-models. The fact that they often wore jeans and overalls in their off-duty time further increased the success of jeans among the men of society who were looking to copy the heroes of the epoch. Following the war, it was common for veterans to wear jeans, especially Navy veterans.

4. What kinds of sportwear does Nike produce?
Nike produces a wide rang of sports equipment.

5. What are Nike’s Fun Police?
A series of commercials starring NBA players who travelled to different neighbourhoods making sure kids were having fun.

6. When was the Rayban Sunglasses Company started?
The Rayban sunglasses company started in 1937.