Brand Names
Posted: Mon Apr 30, 2007 4:04 pm* who started the Levi Strauss Company?
Levi Strauss & Co. was founded in 1853 by Bavarian immigrant Levi Strauss.
* which actors influenced the image of jeans, and why?
In the 1950s, actors like James Dean ("Rebel Without a Cause"), Marlon Brando ("The Wild One") or Dennis Hopper ("Easy Rider") ensured that jeans became a worldwide symbol of antiestablishmentarianism.
* any other interesting facts about the history of jeans
It all began when Jacob Davis, a tailor from Reno, Nevada, invented a process to rivet the corner of men's pants, which he introduced to Levi Strauss, a dry-goods businessman in San-Francisco. Together the two men patented the riveting invention, then bought denim from the Amoskeag Mill in New Hampshire. The rest is history.
In 1912 a new denim development was invented: Koveralls. The one-piece play suit for children became the first product sold nationally, and as a result of Levi Strauss & Co.'s growth, a new factory opened in Frankfort, Indiana specifically for Koverall production.
In 1935, following the success of Koveralls, Lady Levi's were introduced to the market. In the '30's, a cowboy was adopted as the image-building icon for advertisements featuring Levi 501 straight leg styles. Soon the rough-riding man needed a complementary female image. What better than picking a strong and independent woman? The same concepts used to appeal to men were used to appeal to women -- and the sales of jeans sky-rocketed.
As sales continued to climb through the 1950's, the company entered the sportswear market by introducing the "Lighter Blues" and "Denim Family Lines". Levi's jeans were chosen for the American Pavillion at the World's Fair in Germany and were exhibited at the American Fashion Industries Presentation in Russia. By the end of the decade, the company started exporting jeans to Europe.
* what kinds of sportswear does Nike produce?
Nike produce all sorts of sport wears and sport balls.
* what are Nike's Fun Police?
A series of commercials starring NBA players who travelled to different neighbourhoods making sure kids were having fun.
* when was the Rayban sunglasses company started?
Ray-Ban was created as a brand for US Air force during 1937.
Levi Strauss & Co. was founded in 1853 by Bavarian immigrant Levi Strauss.
* which actors influenced the image of jeans, and why?
In the 1950s, actors like James Dean ("Rebel Without a Cause"), Marlon Brando ("The Wild One") or Dennis Hopper ("Easy Rider") ensured that jeans became a worldwide symbol of antiestablishmentarianism.
* any other interesting facts about the history of jeans
It all began when Jacob Davis, a tailor from Reno, Nevada, invented a process to rivet the corner of men's pants, which he introduced to Levi Strauss, a dry-goods businessman in San-Francisco. Together the two men patented the riveting invention, then bought denim from the Amoskeag Mill in New Hampshire. The rest is history.
In 1912 a new denim development was invented: Koveralls. The one-piece play suit for children became the first product sold nationally, and as a result of Levi Strauss & Co.'s growth, a new factory opened in Frankfort, Indiana specifically for Koverall production.
In 1935, following the success of Koveralls, Lady Levi's were introduced to the market. In the '30's, a cowboy was adopted as the image-building icon for advertisements featuring Levi 501 straight leg styles. Soon the rough-riding man needed a complementary female image. What better than picking a strong and independent woman? The same concepts used to appeal to men were used to appeal to women -- and the sales of jeans sky-rocketed.
As sales continued to climb through the 1950's, the company entered the sportswear market by introducing the "Lighter Blues" and "Denim Family Lines". Levi's jeans were chosen for the American Pavillion at the World's Fair in Germany and were exhibited at the American Fashion Industries Presentation in Russia. By the end of the decade, the company started exporting jeans to Europe.
* what kinds of sportswear does Nike produce?
Nike produce all sorts of sport wears and sport balls.
* what are Nike's Fun Police?
A series of commercials starring NBA players who travelled to different neighbourhoods making sure kids were having fun.
* when was the Rayban sunglasses company started?
Ray-Ban was created as a brand for US Air force during 1937.