Brand news
Posted: Mon May 07, 2007 11:45 am1. Who started the levi strauss company?
According to the Levi’s Legend, a Bavarian immigrant by the name of Levi Strauss went to San Francisco during the Gold Rush in order to sell tents to miners.
2. Which actors influenced the image of jeans, and why?
John Wayne was one of the first cowboy stars to wear Levi’s on screen. In 1936 Bing Crosby made his only Western, and he wore his Levi’s turned almost halfway up to his knees. Not to forget mentioning Elvis Presley in full Levi’s attire, it’s a Type 2 jacket by the way, when performing in the movie "Loving You" from 1957.
3. Any other interesting facts about the history of jeans?
The rivets were a mixed blessing though, because the rivets on the hip pockets could scratch a saddle. But, the shrinking became an advantage when cowhands found out that they could jump in a creek or stock tank in their unwashed, new Levi’s and then let them dry on their bodies, so that the pants would shrink and conform to their body shape. The trick was, as it still is today with Shrink-To-Fit 501s, that they bought their Levi’s an inch too large in the waist and two or more inches too long. Until the 1950s cowboy fashion was to wear Levi’s several inches too long and turn up the excess in cuffs, which could serve as ashtrays or hold horseshoe nails and other small items.
4. What kinds of sportwear does Nike produce?
Nike produce basketball, football and running clothes.
5. What are Nike’s Fun Police?
Is a serie of commercials starring NBA players who traveled to different neighbourhoods making sure kids were having fun.
6. When was the Rayban Sunglasses Company started?
Ray-Ban is a high-end manufacturer of sunglasses, founded in 1937[1] by Bausch & Lomb, on commission of the United States Air Force. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group.
Ray-Ban was responsible for creating two of the most imitated sunglass models on the planet: the Ray Ban Aviator and the Ray-Ban Wayfarer.
Ray-Ban currently sponsors the Honda Formula 1 team.
According to the Levi’s Legend, a Bavarian immigrant by the name of Levi Strauss went to San Francisco during the Gold Rush in order to sell tents to miners.
2. Which actors influenced the image of jeans, and why?
John Wayne was one of the first cowboy stars to wear Levi’s on screen. In 1936 Bing Crosby made his only Western, and he wore his Levi’s turned almost halfway up to his knees. Not to forget mentioning Elvis Presley in full Levi’s attire, it’s a Type 2 jacket by the way, when performing in the movie "Loving You" from 1957.
3. Any other interesting facts about the history of jeans?
The rivets were a mixed blessing though, because the rivets on the hip pockets could scratch a saddle. But, the shrinking became an advantage when cowhands found out that they could jump in a creek or stock tank in their unwashed, new Levi’s and then let them dry on their bodies, so that the pants would shrink and conform to their body shape. The trick was, as it still is today with Shrink-To-Fit 501s, that they bought their Levi’s an inch too large in the waist and two or more inches too long. Until the 1950s cowboy fashion was to wear Levi’s several inches too long and turn up the excess in cuffs, which could serve as ashtrays or hold horseshoe nails and other small items.
4. What kinds of sportwear does Nike produce?
Nike produce basketball, football and running clothes.
5. What are Nike’s Fun Police?
Is a serie of commercials starring NBA players who traveled to different neighbourhoods making sure kids were having fun.
6. When was the Rayban Sunglasses Company started?
Ray-Ban is a high-end manufacturer of sunglasses, founded in 1937[1] by Bausch & Lomb, on commission of the United States Air Force. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group.
Ray-Ban was responsible for creating two of the most imitated sunglass models on the planet: the Ray Ban Aviator and the Ray-Ban Wayfarer.
Ray-Ban currently sponsors the Honda Formula 1 team.