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All of the qualities can have the same importance, it depends that what kind of job it is. If a Company look for a laboratoy tecnicien the qualification and the work experience would be the most important, but in some positions you must work in contact with customers or other people and you need some public relations skills. In this case the appearance and personality are most important. In any case, a hight knowledge of the subject of the position can make you more sure and do the interview better.