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I believe that it depends on the type of work that it is searching. If it is a work where you have to have technical qualities and specific knowledge, will be valued plus the qualifications. To work in the personal department, the personality and the experience will be most important. If you have to work with other colleges, as a cabinet of projects or investigation equipment, it will be necessary values like personality and the capacity of adaptation to the group. And the appearance will be a very important value in a person in charge of a department of marketing or sales.