The appearance it’s the first impression and the first impression in the one that is worth.
The second is the work experience, because the training cost a lot of money. But remember if the company it’s interested in yours, the money it’s no important.
In ours days the qualifications are no enough important, the personality it’s the most important attribute.
The big company’s, are searching a person with a strong personality, capable and hard working people, to be able to do anything.