Hi, I'm from Hong Kong. Here we certainly have more and more Middle Youth-ers, and they are dubbed "Kidults". We even have a magazine by that name! Kidults in Hong Kong are undoubtly great fans of cartoon figures, especially those from Japan. They tend to buy things that come with cartoon figures, from umbrellas to gold bracelets. There is an artistic term to describe this kind of products, "cross-over". The latest hot item here is the "cross-over" design of Crocs with Hello Kitty. Some people may think that Kidults are too childish in their taste but I disagree. If one would have to wear a pair of plastic slippers on a rainy day, why not make it more fun by choosing a pair that comes with cute cartoon figures that will brighten one up? This is better than those worshippers of designer-fashion who are paying out so much just for a monogram!
Some labels:
ODs -- they spend so much time in their office that they basically live there.
FEALs -- they are kind to the Earth and they love animals.