EXERCICE 11- NETSEARCH

EXERCICE 11- NETSEARCH

Postby Begoña » Mon Oct 25, 2010 3:12 pm

Use the Internet to find out more brand-name fashions such as Levi's jeans, Rayban sunglasses and Nike sportswear. Specifically, you could look up the following:

• Who started the Levi Strauss Company?
Levi Strauss was the founder of company. It started in 1897.

• Which actors influenced the image of jeans, and why?
Spacially James Dean represented his generation of youth. In Rebel Without a Cause he was wearing a red jacket, white tee, Lee 101 Jeans, and engineer boots. He became the first actor to speak for the silent teen– he gave them a voice they had been lacking

• Any other interesting facts about the history of jeans
The origin of denim, the clothes used to make jeans, can be traced back around the 18th. century. During the slave labor and cotton plantations, jeans came to be made completely from cotton. The material was dyed with indigo, taken from American plants, that made jeans to turn ‘blue’.
Around the 19th. century gold was found in California and there started the famous Gold Rush. During this time a German immigrant known as Levi Strauss came to San Francisco with the purpose of selling dry goods. Alter reaching there, he noticed that there was much more need for pants. Miners liked the overalls but they tended to chafe. To solve the problem of chafing Levi substutued cotton for denim.
The popularity of jeans increased with the western movies made in Hollywood. In the 1930’s with the cowboys the jeans worn by them became very popular. However, it was the American soldiers who introduced jeans to the rest of the world, during World War II. Alter the war, Levi jeans started selling outside Amercian West, too. Jeans started becoming popular amongst the teenagers in the 1950’s while the 1960’s brought the different styles in jeans: embroidered, painted, psychedelic, and so on.

• What kinds of sportswear does Nike produce?
Nike is a brand that has lots of sportswear products for men and women. They have sports shoes like Air Force I, Air Max, Cortez and Nike Dunk. The brand lso has sports clothing like T-shirts, Hoodies and Sweats, track jackets, windrunner jackets, tops and buttoms (shorts and pants).
• What are Nike's Fun Police?
The Nike Fun Polics is one of many hybrids within Nike’s arsenal, and combinaes several past models including the Air Garnett 3, Zoom Flight T-Bug, and Zoom Flight 5. They’ve previewed a few colorways, but the latest is shown here in an eye-grabbing colorway. The sport a predominantly white leather upper along with black and electrolime accents. Another nice feature is the splatter design on the lacing tabs and ankle area.



• When was the Rayban sunglasses company started?
Ray- Ban is a manufacturer of sunglasses founded in 1937 by Bausch and Lomb. They wer introduced for the United States Army. In 1999, Baush and Lomb sold the brand to the Italian Luxottica group.
Ray-Bans were created in 1937. Some years earlier, Lieutenant John MacCready returned from a balloon flying adverture and complained that the sun had permanently damaged his eyes. He contacted Bausch and Lomb asking them to create sunglasses that would provide protection and also look elegant. On may 7, 1937, Bausch and Lomb tood out the patent. They were made of gold-plated metal with gren lenses made of mineral glass to filter the infrared and ultraviolet rays. Pilots in the United States Army immediately adopted the sunglasses. Those glasses were cold the ‘Ray-Ban Aviador’ and they become well-known in the World War II.
Begoña
 

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