Mexico is full of muppies (middle-aged urban professionals) they are the new middle youthers of this generation.
They don't conceive reality without technology. Twitter is their source of information, Instagram, and Facebook is the way they socialize.
They crave for digital acceptance posting pictures of traveling, gourmet food, and healthy life, where the "likes" are a contest of popularity and self-acceptance.
Actually, they have higher education, they speak several languages, and are concern about the environment.
This urban tribe is the ones you follow on Instagram, the ones that made blogging a living and the entrepreneurs that are ruling the world.
They don't care much about the future, they like to live every day as it was the last one.