Can India be convinced to date online
Online matrimonial sites are forecast to generate an estimated $63 million a yearIndia has little tradition of dating and online dating sites have not taken offIgnighter hopes Indians will find group dating safer and more funOne of the biggest online industries in India has been the business of arranging marriages.Gaurav Mishra, overseer of digital and social media at MSL Group Asia, A communications company, Estimated that some 10% of India's internet users have used a matrimonial website.he was quoted saying: "Online matrimonial sites were one of the earliest ways web pages took off in India after e mail and job sites. some the sites have a couple of million users each,India's online matrimonial industry is anticipated to bring in $63 million a year, According to a 2008 report by the market research firm Em Power.With internet use expected to boom in India in coming years internet penetration is only around 5%, in order to Mishra, But he said the arrival of 3G services means that many of the country's 600 million mobile phone users will soon be online entrepreneurs are seeking new ways to tap the online matchmaking market.One initiate, Ignighter, Set up by three 20 interesting things Yorkers, Is hoping to steer India that the future of online matchmaking is in group dating.online dating hasn't really taken off in India, mainly because most marriages are arranged and there is little tradition of dating, based on Anupam Saxena, A correspondent for Medianama, which provides news and analysis on India's digital landscape.Mishra added an extra: "India is a old-fashioned and traditional society, Where people stay with their parents until they're married and there's not much room form of hosting lives. Women in particular find it difficult to openly date,The founders of Ignighter hope that Indians will find group dating whereby groups of friends arrange to meet other groups less risky and more fun and socially acceptable than individual dating.Their move into India was almost unintended. Ignighter was set up by Adam Sachs and his college classmates in 2008. the place was aimed at the New York market, But they began to notice most of their traffic was from the other side of the world in Asia.Sachs asserted: "at first we ignored it, But over 2010, India come forth as our number one market. We started specializing in marketing in India and it really took off,Sachs said backers within the and India have invested $3 million in Ignighter, And that the site now has almost 2 million new registered users in India. yet, He refused to say how everyone of these users pay the $44.95 monthly fee expected to contact other users,up until now dating has been a rarity in India, But culture is changing and our timing just definitely is right, reported Sachs,People are telling us they will go out with a group of friends and meet other friends while they are out. Women are on the grounds that going out in a group makes them feel safer,He added that Ignighter is deliberating on dropping the word dating from the site to make it more socially acceptable,One challenge we face is that we call our self group dating, pronounced Sachs. "There's a stigma or taboo about the method of dating that makes people cautious,Mishra agreed that going out in groups was more socially acceptable in India than one-on-one dating, But still doubted many women would be for you to post profiles online.he was quoted saying: "I think group dating makes sense because it's a safer way of dating for Asian markets. having said that, I don't see it in India because I can't imagine Indian women doing it in any numbers,He said that most profiles on matrimonial sites are made by fathers and brothers, alternate to women themselves, And that 80% of Indian web users are male,If women did go to online dating sites, on many occasions they'd be mobbed so many men they willn't go back, assumed Mishra.Sachs said 40% of Ignighter's new users in India are women.Mishra added that social networking sites such as facebook game and Orkut, A site owned by search engines like google, is used for "Pseudo free dating online, Both twitter and Orkut have 20 million users in India, he explained,People sometimes use Facebook and Orkut as pseudo dating sites to browse friends of friends and find them, But mostly they don't socialize with complete strangers,Saxena added that Indians would be reluctant to pay for a group dating site whenever they can use Facebook for free.he explained: "first, Credit card sexual penetration is low, Especially among the age group for these dating sites. everyone to easily, Indians will be hesitant to pay for something they can get for free on Facebook,Sachs isn't discouraged. He's currently in India recruiting staff for an Indian office, may [-censured-=https://www.bestbrides.net/latamdate-reviews/]latamdate reviews[/-censured-] carry out focus groups to better tailor Ignighter to an Indian market.